Start from the question the searcher actually typed — not from a keyword list. Once that is clear the structure writes itself: outline, keywords per section, questions to answer, links and writer rules, then a first draft.
Keyword plan
In progress
Review + tone
Next
Writer-ready plan
Next
First draft
Next
SEO + quality check
Next
Next: Research — keyword plan
Start from what the searcher wants — the structure follows from it.
Write it the way they would say it. The outline is built as the answer to this, not from the keyword list.
Search intent * — required, the writer aligns every section to it
The finished brief is emailed here the moment the draft is ready. The address must be an app user.
The deadline goes into your Google Calendar automatically once the brief is saved.
The stated question, the primary keyword and the search intent are all required — the rest is optional.
Draft preview
liveUntitled brief
~1200 words
Outline
Sections appear here as soon as the structure is mapped.
Draft
The draft starts on its own once the brief is approved.
Updates as you edit. This is what lands in the writer's inbox.
Save the deadline to put it in your Google Calendar.
Writer handoff
Connect Google Docs once — every finished brief lands in a new document automatically, structure included.
Save your standard structure once — sections, quality requirements and writer rules — and every new brief starts from it.
No briefs yet. Build one and it stays here — decisions are not lost when you move to the draft.
Why brief before drafting